2000+ Exhibitors Gather, 200,000+ sqm Sets New Record — CHINA SPORT SHOW 2026 Concludes Successfully, 2027 is about to Enter Pre-Launch Phase

Source:China Sport ShowRelease time:06-Jul-2026Clicks:

From May 21 to 24, CHINA SPORT SHOW 2026 concluded successfully in Xiamen. The exhibition area exceeded 200,000 square meters for the first time, attracting over 2,000 exhibitors and bringing together professional visitors and buyers from 110 countries and regions. Total attendance surpassed 170,000, with key indicators achieving significant breakthroughs.

This year’s China Sport Show showed a stronger trade and transaction focus. Search engines and social media platforms were used to expand the reach of professional buyers, who demonstrated strong purchasing intent and clear sourcing objectives.

In terms of services, the Show delivered a full-process upgrade. Pre-show digital tools and multilingual communication systems helped visitors schedule meetings and plan their visit in advance. During the event, a series of business-matching sessions were held, supported by services including travel consultation, fast-track entry, on-site guidance, catering, security, and medical support, significantly improving efficiency and the overall visitor experience.

In terms of business outcomes, over half of both visitors had reached substantive cooperation agreements or clear cooperation intentions during the show. Visitors gave high marks to the breadth of brands, product diversity, ease of pre-registration, on-site service quality, and the showcasing of new technologies. The vast majority expressed their intention to return for the next edition and to recommend the Show to their peers.

CHINA SPORT SHOW 2026 has drawn to a successful close, and the baton now passes to Chengdu. CHINA SPORT SHOW 2027 will be held from May 13 to 16, 2027, at the Western China International Expo City in Chengdu.

Global participation channels will open soon. We cordially invite brand owners, manufacturers, traders, and sports service enterprises from home and abroad to gather in Chengdu, jointly explore new horizons in sports goods trade.