Government & Sports Organization Zone of China Sport Show 2024 will continue to be a new highlight

In the Chinese sports industry, government departments at all levels play a very important role. They not only promote regional sports development, but also bear the responsibility of creating regional sports characteristics and docking project cooperation. At the same time, enterprises with government endorsement, their products and service quality are more guaranteed, and more deserving of consumers’ trust.
That is why the China Sport Show 2023 set up the Government & Sports Organization Zone for the first time. In addition to seeking cooperation in high-quality sports projects and events, local government exhibition groups have also brought a large number of high-quality product and service displays.

The exhibition scale of the Government & Sports Organization Zone has nearly 2,000 square meters, with a total of 8 confirmed exhibitors, including the Chinese Baseball Association, Sichuan Provincial Sports Bureau, Chengdu Municipal Sports Bureau, Yunnan Provincial Sports Bureau, Zhuhai Municipal Sports Industry Association, Dingzhou City Science and Technology Bureau, Ningbo Municipal Sports Bureau, Guangxi Zhuang Autonomous Region Sports Bureau, Dalian Municipal Sports Bureau, and more provincial sports bureaus, individual sports associations, and regional sports industry groups are currently in communication with the Organizing Committee of China Sport Show 2024 to plan their exhibition content and finalize their exhibition plans. It will be more focused, forming a special Government & Sports Organization Zone section. The overall scale is expected to exceed the previous one.

Besides static display, relevant agencies in the Government & Sports Organization Zone will also hold investment promotion meetings, project promotion meetings and other activities with different forms and contents during China Sport Show 2024.

This section will promote the development of emerging sports projects, help internationally renowned brand events land in China, help form mature industrial clusters, and reduce costs in various aspects such as raw material procurement, production, logistics, and sales.

Firstly, these agencies will showcase China's sports industry investment environment and opportunities to domestic and foreign investors through the form of investment promotion meetings. This will attract more capital into the sports industry, promoting its development and growth. At the same time, it will also provide a platform for domestic and foreign investors to communicate and cooperate, jointly promoting innovation and development in the sports industry.

Secondly, project promotion meetings will focus on promoting emerging sports projects and internationally renowned brand events. These activities will showcase the diversity and vitality of China's sports industry, attract more young people to participate in sports, and raise awareness of national fitness. At the same time, these projects will also inject new impetus and vitality into the development of the sports industry, promoting its upgrading and transformation.

In addition, the Government & Sports Organization Zone will also focus on building industrial clusters and reducing costs. By forming mature industrial clusters, resources can be shared, advantages can be complemented, and the overall competitiveness of the industry can be improved. At the same time, reducing costs in various aspects such as raw material procurement, production, logistics, and sales can also create greater development space and economic benefits for enterprises.

In summary, the Government & Sports Organization Zone will fully leverage its leading role in the development of the sports industry. Through various forms and content-rich activities, it will promote the development of emerging sports projects, help internationally renowned brand events land in China, form mature industrial clusters, reduce costs, and make positive contributions to the sustainable development of the sports industry.

China Sport Show 2024 will be held on 23-26 May in Chengdu Western Expo City, Sichuan Province. For more information about the show, please visit the official website：en.sportshow.com.cn