【Domestic Information】Report on the Business Value of Chinese Sports Industry Released

　　According to Report on the Business Value of Chinese Sports Industry released by hupu.com and Sinotrust, residents in the first-tier cities and the second-tier cities have great enthusiasm in sports. Moreover, residents in the second-tier cities have more leisure time than those in the first-tier cities, so they take part in more physical activities and recreational activities.

　　Residents in the first-tier cities do not have enough leisure time due to rapid pace of life. Among them, 12% do not take part in physical activities while over 90% of residents in the second-tier cities usually take part in physical activities.

　　Residents’ enthusiasm in sports can influence the development of sports industry, so it is necessary to take measures to encourage residents in the second-tier cities to participate in physical activities.

　　The Beijing Olympic Games has brought great social benefits and economic benefits and provided more development space for Chinese sports industry. The direct revenue of sports industry brought by the Beijing Olympic Games is about 3 billion US dollars while the indirect revenue is about 5.4 billion US dollars, which makes GDP increase 0.5%.

　　During the post-Olympic period, Chinese sports consumption increases quickly, so more investors enter Chinese sports industry. Nowadays, there are about 20,000 companies in the sports performance industry, fitness and recreation industry, sports skill training industry and sports industry. The total investment is over 200 billion RMB Yuan and the total sales revenue is over 60 billion RMB Yuan.

　　During the post-Olympic era, Chinese governments promote National Fitness Program, so there are more sports facilities and venues in the cities and communities. Chinese sports market has great potential.