Value Creation Promote the Industry

　　Sidelight of 2015 China Sporting Goods Industry Summit

　　On the 7th of May, China Sporting Goods Industry Summit themed at Value Creation is held in Fuzhou International Strait Conference & Expo Center. The contents is updated overall which focus on comprehensive development of the whole industrial chain, also covers official release, theme speech, opinions release and capital related point views.

　　The summit Forum attracts high attention in the industry. For example, Xiao Min, Chairman of China Sporting Goods Federation, Mr. Li Hua, Director of China Sports Equipment Administrative Center and Vice Chairman and Secretary General of China Sporting Goods Federation, Zhang Ming, division head of Social Service and Development Department of the National Development and Reform Commission, Helen Ford, Asian Director of World Federation of the Sporting Goods Industry, Wang Hongyuan, Chief Economic Analyst of SIC, etc. It is been commonly agreed that the industry is experiencing recovery from painful past, during this process, the whole industry will need rebuild core capacity, explore value creation and promote the whole industry.

　　Focus on Value Creation and Growth

　　Li Hua said that the issuance of Guiding Opinions on Speeding up the Development of Sports Industry and Promoting Sports Consumption by the State Council represents that the industry is experiencing new strategic development. It also promotes mass fitness into national strategy which could increase sports consumption on the one hand, and lead strategy development on the other hand. As a result, the theme of this year is Value Creation, discuss key drive of industrial development as well as sustainable development. It is hopeful to provide a platform for industrial transformation and great-leap-forward development.

　　Broad Industrial Development Prospects

　　“Ten years ago, the market was 6 billion Euro but now it is 24 billion Euro. The population of China is four times of the States, so the market is huge”, Helen Ford feels very hopeful to the Chinese market.

　　Wang Hongyuan said that from the point view of national economy the proportion is 0.4% of GDP from 2006 to 2014. In 2014 the proportion is 0.38%. Overall, the advantage is not completely appears yet. The market will expand as diversification, demands of multi-level grows the market capacity will expand further.

　　Build High Quality Brands

　　According to Zheng Jie, CEO of ANTA, “During the process of value creation, the industry will be integrated which requires more inputs, investments and high competition to the business. Low competences companies will be eliminated by the market”. Domestic companies are weak in regards of R&D, human resource storage, innovation and brand history, so it is a question that how to overcome other international brands in short time period. The strategy of ANTA is “Innovation, Revolution, Fight”, which is to win the market and take the challenge.