The 2014 White Paper of Sporting Goods Industry Released in Fuzhou

　　Through Value Creation and the updates of core competence the industry will enter a new golden age. These words are repeated by the host and guests. The important part of the Show, China Sporting Goods Industry Summit themed by Value Creation is held in Fuzhou International Strait Conference & Expo Center on 7th of May. Theme speeches are spoke by mangy important guests for example, Xiao Min, Chairman of China Sporting Goods Federation, Mr. Li Hua, Director of China Sports Equipment Administrative Center and Vice Chairman and Secretary General of China Sporting Goods Federation, Zhang Ming, division head of Social Service and Development Department of the National Development and Reform Commission, Helen Ford, Asian Director of World Federation of the Sporting Goods Industry, and Wang Hongyuan, Chief Economic Analyst of SIC, etc. It is been commonly agreed that the industry is experiencing recovery from the painful past, during this process, the whole industry will need rebuild core capacity, explore value creation and promote the whole industry. Golden age is coming for Chinese sports industry.

　　Li Hua, Vice Chairman and Secretary General of China Sporting Goods Federation released the 2014 White Paper of Sporting Goods Industry. Data show that the sales volume of Chinese sports goods including sportswear, shoes, equipment and related manufacture is 241.8 billion Yuan, 15.89% increase after eight years of single digit growth since 2011. The proportion in GDP is 0.38% also increased compared with last year.

　　Li Hua said currently it appears three major trends. The overall industry is in recovery now. Beneficial policies are frequently issued, new development phase is coming. Inflection point appears with the new normal. Sportswear has been deeply reformed during the past three years, inventories are cleared mostly, and most brands realized profits already. Shoes sales of ANTA and Xtep increased 17% than last year as well as sportswear. Personal sports protective equipment realized 47.07% increase this year which is a historical record. Outdoor goods grows slowly, the market is transferring from extensive growth to professional and elaboration phase.

　　Helen Ford, Asian Director of World Federation of the Sporting Goods Industry shared her thoughts on global industrial trend and also mentioned that the Chinese market will take the majority of the global market. The expected market size of 2014 is 277 billion Euro. The overall global market is increasing during the past even though there was a period of decline. Ford thinks wearable device will dominate the market and China provides instructive suggestions for the development of sports market.

　　Regarding the issue that how to catch the opportunity, Li Hua suggests to deeply find the growth space, promote technical research and development, structural adjustment, updating and exploring sustainable valuation mechanism in order to achieve rapid development.

　　Wang Hongyuan, Chief Economic Analyst of SIC thinks the domestic economy is in down time, the State Council NO.46 document clearly states the direction of sports industry, and the industry will face new opportunity and increase the proportion of GDP. Zhang Ming，Director of Development department of NDRC and Zhen Jie，CEO of ANTA share perspective opportunities from the point view of policy making and market practice. Pan Shijian, founding partner of Kaixing Capital revalues the value chain from capital point view.