Everyone loves a green and low-carbon life

　　The development of outdoor fitness industry can not live without the present macro-situation and macro-environment. To speak specifically, when the world famous brands keep up a steady increase in sales, the middle and small enterprises will not be affected very much. It is quite obvious that the biggest predicament concentrates on the upper and middle enterprises caused by the macro-environment of the recent finance crisis.

　　At present, even the world giants, like Adidas and Nike, are reducing their scale, and most sports enterprises are seeking for transformation, while the e-commerce market is in a fast development as predicted. It is in such a macro-background, the invitation of exhibition zones for outdoor sports, sporting bicycle and extreme skating of the 2013 (31st Edition) China SportShow was launched in July.

　　After the 18th National Congress of the Communist Party of China, and under the new situation for the development of Chinese economy, how to bring forth new ideas in the exhibition? How to serve the public? And how to do a better job in the service and the work of experience for the exhibitors? These will be the main questions for us to consider during the period of the current edition of SportShow.

　　Under the patronage of the government, the SportShow has become an exhibition in support of the development of the middle and small enterprises, and a stage at their service. The organizing committee is making great efforts to seek more policies from the Ministry of Commerce for supporting the middle and small enterprises. The Beijing Sports Bureau will render its support by providing the participating enterprises with some subsidies. In addition to that, the organizing committee will offer more promotional opportunities to the participating exhibitors in light with the specific conditions.

　　The organizer will continue the theme and the key of last year for zones of outdoor sports, sporting bicycle and extreme skating, advocating the concept and the idea of “a green and low-carbon life”, encouraging more people to participate and experience, so as to enable the public be integrated with the outdoor life.

　　General speaking, the overall invitation of the exhibition zones has been maintaining a good momentum. The number of enterprises participating in outdoor and sporting bicycles exhibition has shown an increase than the same period of last year. Due to the participation of GIANT and some other big brands, the element of high-tech and innovation has become one of the highlights in these exhibition zones. The exhibition zone of extreme skating will have the same mode as last year, while the exhibition scale is expanding. The total number of participating enterprises is reaching 100, among them, the number of skating enterprises takes up 30%, and the number of outdoor enterprises takes up 70%. It is estimated that the number of exhibitors will show a big increase and a breakthrough at the beginning of next year.

　　What are the new services to be introduced in the zones of outdoor sports, sporting bicycle and extreme skating at the 2013 China SportShow?

　　After the conclusion of the 2012 SportShow, we have conducted a series of communications, survey and discussions among the exhibitors. In the 2013 SportShow, besides the concept of “A Green and Low-carbon Life”, we shall promote the concept of “science and technology”, “interaction”, etc, and encourage the talented designers of the colleges and academic agencies, to cooperate closely with the enterprises. For example, with the help of Tianjin Academy of Fine Art and Beijing Sport University, the whole process of the enterprises from the theory to the designing, from the fabrics to the production will be demonstrated to the public. Combining the live experience and interaction of the public, the latest products and technology of the enterprises can be presented in a better way at the SportShow.

　　Due to the lack of the production standard and low quality of its products, the existence space of the domestic outdoor industry will be affected in the future. For this reason, China Sporting Goods Federation, as one of the hosts of the SportShow, will actively promote the formulation of the standard for the industry of sporting goods, so as to raise the quality of the products and further promote the consumer’s recognition of this specific market.

　　Besides, the organizing committee of the SportShow is actively seeking cooperation with the domestic sports industry areas, with the aim of integrating their resources and providing guidance for the realization of the cooperation between the enterprises and the commercial partners, and expansion of re-production and jointing with the capital.

　　(The author is the person in charge of the exhibition zone of outdoor sports, sporting bicycle and extreme skating of the China SportShow)