Apparel and ball games zone—Sport Show move to Wuhan, bigger Exhibition and more activities

　　Ms. Zhang Lulu, Director of sport apparel and ball games Zone

　　2014 China SportShow will move to Wuhan, Hubei Province – the central region of China. It will be held from May 9 to May 12, 2014 in the Wuhan International Expo Center, which has a total exhibition area of 122, 000 square meters. Ms. Zhang Lulu, director of Sport Apparel and Ball Games Exhibition Zone gave an account on registration of exhibitors, and the plans for organization of some activities during the Show.

　　Immediately after the conclusion of the Sport Show held in May this year, quite a few exhibitors expressed their intention of participation in the Show next year. Therefore, the organizing committee of China Sport Show has started the exhibitor registration plan in advance. The Sport Apparel and Ball Games Exhibition Zone supervised by Ms. Zhang Lulu, will be located in Hall A1 and A2, an advantageous position and the gateway of the Expo Center. Ms. Zhang Lulu revealed that based on the applications received and communications with the exhibitors, the number of ball games exhibitors proves to be relatively stable, while the exhibitor of sport apparel will maintain the same level of 2013. “The number of exhibitors in sport apparel in 2014 can not be expected as much as in the Olympic year of 2012, but it can remain the same level as this year. We have been keeping a good touch with several large clothing enterprises, who have expressed their intention of participation. These enterprises will make the decision at the end of this year when they have secured their budge for 2014. ”

　　The area of Wuhan International Expo Center is nearly 20,000 square meters more than that of Beijing New International Exhibition, while the exhibition area under the supervision of Ms. Zhang will reach 19,000 square meters next year, as compare to the 15,000 this year. Ms. Zhang Lulu admitted that she was feeling pressure. However, she would put more efforts on inviting exhibitors, and strive to bring more activities for the enterprises, “The public area of the Ball Games Zone has attracted many people participating in experimental activities. It will help to build up the image of the enterprises and the Sport Show. We hope that more experimental and interactive activities, and brands will be brought into the public area. The activities to be organized in the public area may include T-stage sports apparel show and the general experience zone for the ball games, ropes and nets, and timing products.

　　After Tokyo has been selected as the host city of 2020 Olympic Games, there are less than three years to go before the opening of Rio Olympic Games. Along with the start of preparations for the new cycle of Olympic Games, another round of competitions in Olympic sport apparel has also begun. Ms. Zhang Lulu told the reporters that most exhibitors of the sport apparel brands are keen on displaying their products with Olympic elements. “It is certain that the Chinese Olympic Committee will give more publicity of its sponsors in all categories, including sport apparels. The Olympic related brands will also take advantage of the Sport Show to display their new technology, new products, and new concepts. ” The insiders of the industry revealed that the stock of sport apparels is advancing recently, as sports apparels inventories of most enterprises are almost cleared up. It is good news for the industry.

　　As a professional of the industry, Ms. Zhang Lulu expressed her views on the domestic brands. She said, “The main target clients of domestic sport apparel brands are still the customers in second- and third-level cities. The domestic brands still cannot match the famous international brands in technology and materials. However, it is gratifying to witness that in recent years, these domestic brands have spent a lot of money in research and development of their products, inviting overseas R&D designers to improve the appearance and modeling of the products and technology, and have made remarkable progress. The gap between domestic brands and international brands is becoming smaller and smaller.”