Large Demands in Fitness Equipment Requires Normative Competition

　　Interview of Mr. Hou Liang, Director of Fitness Zone

　　As senior sport show working staff, Mr. Hou has sensitive insight of the fitness equipment market, and has his own point of view in the selling point. Fitness equipment zone, with largest area of the show, has became the most important part of China Sport Show, and weather vane of the industry.

　　Till now, exhibitor registration of fitness zone is almost down. Area will be more than 60,000 square meters in 2014 compared to 50,000 in 2013. Since 2009, indoor fitness equipment has been in large demands. Demands of outdoor fitness products are stable, and the manufacturers are having high enthusiasm. Market of massage products are shrinking because of over marketing expanding and over capacity of some products. All these are closely related to the policy expectation and market trends.