Article From：SGB Media Nike employees must work in the office four days a week starting January 2024. Since May 2022, Nike has required office attendance three days a week. In a media statement, Nike cited the benefits of face-to-face col...

Article From：Sgieurope Amidst a rapidly evolving social media landscape, Instagram reigns as the top platform for brand amplification in the fashion, lifestyle, and beauty industries, according to a new data report from Launchmetrics in c...

Article From：SGB Media Kampgrounds of America Inc.s (KOA) October Research Report found that 51 percent of campers booked at least one trip for 2024 compared to 13 percent of leisure travelers who have pre-booked their 2024 travel plans....

Article From：SGB Media Golf Datatech (GDT) reported that golf apparel sales were down in on-and off-course specialty stores for the third consecutive month in September, falling 3.7 percent after declining 3.5 percent in August and a 3.6...

Article From：SGB Media Peloton announced its expansion into Austria, its fifth market outside the U.S. Starting today, the Peloton Bike, Bike+, and select accessories will be available to consumers in Austria through its expanded relation...

Article From：SGB Media Golf Datatech (GDT) reported that golf equipment sales posted a back-to-back increase in on- and off-course specialty stores in September after experiencing 11 consecutive months of contracting sales through July. T...

Article From：SGB Media The Sports Fitness Industry Association (SFIA) is launching a Super Regional Series in November, offering members, partners and industry leaders the opportunity to come together to discuss business insights and topi...

Article From：SGB Media A recent member survey from the Running Industry Association (RIA) found that while the run specialty channel has made progress in attracting the Gen X demographic, with Millennials not far behind, a significant opp...

Article From：SGB Media Crocs, Hoka, New Balance, and On were among the brands in the active lifestyle space that increased their appeal with teens in Piper Sandlers 46th Semi-Annual Taking Stock With Teens Survey.* Nike dominated teen min...

Article From：fibre2fashion American consumers could stand to lose as much as $31 billion if the United States decides to increase tariffs on goods imported from China, warns a new report by the National Retail Federation (NRF). The study,...

Article From：fibre2fashion US consumer opinion about the economy remained somewhat upbeat through the summer after glimmers of optimism in the spring, as indicated by McKinseys ConsumerWise sentiment survey, which found American consumers...

Article From：SGB Media USA Pickleball, the national governing body in the U.S., launched its Quiet Category for pickleball products, an initiative to reduce the sports sound output. Quiet Category recognizes pickleball products that reduc...

Article From：SGB Media The Bicycle Association (BA), the national trade association for the U.K. cycling industry, published its annual mid-year report for 2023, which found that the first half of 2023 had further deteriorated in a market...

Article From：SGB Media The RV Industry Associations August 2023 survey of manufacturers found that total RV shipments ended the month with 28,071 units, a decrease of 16.9 percent compared to the 33,783 units shipped in August 2022. To da...

Article From：SGB Media Golf Datatech (GDT) reported that U.S. golf rounds played were up 0.1 percent year-over-year for August 2023 and increased 4.1 percent year-to-date (YTD), according to the research firms latest National Rounds Playe...

Article From：SGB Media Revenue from footwear sales in the U.S. declined 3 percent year-over-year from January through August 2023 (YTD), and units sold also decreased, according to Circana. Economic and experiential factors from higher pr...

Article From：SGB Media A recent survey by Gymless.org, polling 176,000 fitness enthusiasts, found that most respondents preferred working out in a gym (47.4 percent); however, most (52.6 percent) said they prefer to work out elsewhere, wi...

Article From：SGB Media Golf Datatech (GDT) reported that golf equipment sales posted an increase in on-and off-course specialty stores in August after 11 consecutive months of contracting sales. Total golf equipment sales reportedly grew...

Article From：SGB Media Lululemon confirmed that it laid off approximately 120 Lululemon Studio employees following the announcement that it partnered with Peloton and the related discontinuance of its Mirror device. As we considered the P...

Article From：SGB Media Beano Brain reported in a recent survey that Nike ranked #4 in a list of the Top 100 Coolest Brands among Gen Alpha in the U.K. and #17 in the U.S. Other vendors in the athletic-lifestyle space the company tracked t...