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  • 01
    Mar
    2023

    The market for golf equipment will continue to grow, albeit at a slower pace

    Article From:SGI Europe According to a recent 171-page report by Technavio, titled Global Golf Equipment Market 2023-2027, the global golf equipment market is forecasted to grow by US$1,418.41 million from 2022 to 2027. While the market s...

  • 28
    Feb
    2023

    Decathlon to support research on adaptation to climate change

    Article From:SGI Europe Decathlon has become an equipment partner in the new Deep Climate study, a research project by researcher Christian Clot and the Human Adaption Institute that looks at how humans adapt to situations of change and c...

  • 24
    Feb
    2023

    Report: U.S. Footwear Industry Sales Expected To Stabilize Through 2025

    Article From:SGB Media Following pandemic-fueled volatility since 2020, U.S. footwear industry sales are expected to stabilize over the next three years, according to The NPD Group. This slow and steady storyline will play out across the...

  • 23
    Feb
    2023

    Paddlesports Industry Leaders Form Paddlesports Trade Coalition

    Article From:SGB Media Paddlesports industry leaders gathered in Bentonville, AR, from January 25 to 27, for a leadership summit where the group approved the formation of a new national trade organization. The Paddlesports Trade Coalition...

  • 22
    Feb
    2023

    Second-hand isn’t second best, says Unidays fashion report 2023

    Article From:SGI Europe Unidays, a digital marketplace for student discounts and a networking platform, has conducted a new study among 3,279 of its (27 million worldwide) users in the U.S., U.K., and Australia. As Unidays is a student-on...

  • 21
    Feb
    2023

    Germany and France imagine a “year of sport” at latest meeting

    Article From:SGI Europe A Franco-German Council of Ministers celebrated the 60th anniversary of the Elyse Treaty in Paris on Jan 22 a treaty of friendship between France and West Germany, signed by President Charles de Gaulle and Chancell...

  • 16
    Feb
    2023

    Adidas Partners With Les Mills To Redefine Fitness For The Next

    Article From:SGB MEDIA Adidas and Les Mills formed a new partnership combining technologies with live and digital fitness experiences and a new series of Gen-Z-focused programs. The partnership connects adiClub and Les Mills by offering pe...

  • 15
    Feb
    2023

    Total Fitness announces further investment into their health clubs to improve member experience

    Article From:sports insight LEADING North of England and Wales health club chain, Total Fitness, has made a series of investments into the refurbishment of four of its clubs Prenton, Chester, Altrincham, and Teesside. The refurbishment wor...

  • 14
    Feb
    2023

    ASICS and World Triathlon renew partnership through 2028

    Article From:sports insight ASICS and World Triathlon have renewed their partnership agreement and ASICSs six-year commitment (2023-2028) as an Official World Triathlon Partner. Together with World Triathlon, ASICS will continue contributi...

  • 13
    Feb
    2023

    Keela launches ‘Legacy’ Project in sustainability initiative

    Article From:outdoor insight The move is a further indication of the brands commitment to UK manufacturing and sustainability, with Keela boasting a history of green production practises and initiatives, stretching back for over 40 years....

  • 09
    Feb
    2023

    Polartec Introduces Shed Less Fleece

    Article From:SGB Media Polartec, a Milliken Company brand, introduced Polartec Shed Less Fleece, which reduces textile fiber fragment shedding by an average of 85 percent*. The first fabric to receive the technology is Polartecs 200 Series...

  • 08
    Feb
    2023

    Jack Wolfskin Adds Zonal Body Mapping To 3D-Printed Aerorise Carry System Backpack

    Article From:SGB Media Jack Wolfskin elevated its 3D-printed carry system featured in its latest series of Aerorise hiking backpacks. Hikers and outdoor enthusiasts often need to choose between a backpack for durability or lightness, comfo...

  • 07
    Feb
    2023

    Apple Posts $117.2B in Revenue With More Live Sports On Deck

    Article From:Front Office Sports Apple recorded its largest annual quarterly revenue decline since September 2016, but it has live sports to look forward to in Q2. The technology company reported $117.15 billion in first-quarter revenue, f...

  • 06
    Feb
    2023

    Zwift Continues to Level Up With $620M Investment

    Article From:Front Office Sports In the world of at-home fitness apps, Zwift is carving its own path and it has plenty of capital to do so. The company isnt turning a profit yet, co-founder Eric Min told Bloomberg, but it has raised $620 m...

  • 02
    Feb
    2023

    CDC Study: Few Adults In U.S. Meet Physical Activity Guidelines

    Article From:SGB Media According to a study published by the Centers for Disease Control (CDC) and Prevention, only 28 percent of the U.S. adult population meets the recommended aerobic and muscle-building activities established by health...

  • 01
    Feb
    2023

    USA Pickleball Sees Strong Membership Growth In 2022

    Article From:SGB Media USA Pickleball, the national governing body for the sport, published its annual growth report, showing membership increased nearly 30 percent in 2022 from 2021. The organizations current members number nearly 69,000...

  • 31
    Jan
    2023

    Golf Participation Up In 2022 But December Rounds Fall On Tough Comps

    Article From:SGB Media The number of golfers playing on- and off-course grew 10 percent last year to 41.1 million from 37.5 million in 2021, according to the National Golf Foundation. The gains came from off-course participation. Tradition...

  • 30
    Jan
    2023

    Generation Alpha Emerges As Disruptors At Retail

    Article From:SGB Media According to recent studies, Generation Alpha, the youngest age group entering their teenage years, is poised to become the biggest disruptor at retail. We already see them having a lot of influence on purchasing eve...

  • 20
    Jan
    2023

    Active Lifestyle Market 2023 Vision … Part Two

    Article From:SGB Media SGB reached out to key leaders in the Active Lifestyle space to share their outlook for 2023. In the second installment, here are a series of responses that gauge what they see for the year ahead. To read the first...

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