Article From:SGB Media Jack Wolfskin elevated its 3D-printed carry system featured in its latest series of Aerorise hiking backpacks. Hikers and outdoor enthusiasts often need to choose between a backpack for durability or lightness, comfo...
Article From:Front Office Sports Apple recorded its largest annual quarterly revenue decline since September 2016, but it has live sports to look forward to in Q2. The technology company reported $117.15 billion in first-quarter revenue, f...
Article From:Front Office Sports In the world of at-home fitness apps, Zwift is carving its own path and it has plenty of capital to do so. The company isnt turning a profit yet, co-founder Eric Min told Bloomberg, but it has raised $620 m...
Article From:SGB Media According to a study published by the Centers for Disease Control (CDC) and Prevention, only 28 percent of the U.S. adult population meets the recommended aerobic and muscle-building activities established by health...
Article From:SGB Media USA Pickleball, the national governing body for the sport, published its annual growth report, showing membership increased nearly 30 percent in 2022 from 2021. The organizations current members number nearly 69,000...
Article From:SGB Media The number of golfers playing on- and off-course grew 10 percent last year to 41.1 million from 37.5 million in 2021, according to the National Golf Foundation. The gains came from off-course participation. Tradition...
Article From:SGB Media According to recent studies, Generation Alpha, the youngest age group entering their teenage years, is poised to become the biggest disruptor at retail. We already see them having a lot of influence on purchasing eve...
Article From:SGB Media SGB reached out to key leaders in the Active Lifestyle space to share their outlook for 2023. In the second installment, here are a series of responses that gauge what they see for the year ahead. To read the first...
Article From:SGB Media The British Retail Consortium (BRC) reported that UK total retail sales for 2022 increased by 3.1 percent versus 2021. Food growth was 3.0 percent and non-food growth was 3.2 percent for the year. Total sales increa...
Article From:SGB Media The USTA reported that U.S. tennis participation grew by one million players in 2022, with more than 23.6 million playing the sport for the third consecutive year that the sport has seen an increase. The USTA said t...
Article From:SGB Media A recent survey conducted by the RV Industry Association* found that 37 percent of American leisure travelers, representing 67 million, plan to take an RV trip this year. Among leisure travelers, defined as any pers...
Article From:SGB Media Wearables were the number one trend for 2023 in the American College of Sports Medicine (ACSM) annual Worldwide Survey of Fitness Trends For 2023, now in its 17th year. The survey of more than 4,500 health and fitne...
Article From:SGB Media SGB reached out to key leaders in the Active Lifestyle space to share their outlook for 2023. In the first installment, here are a series of responses that gauge what they see for the year ahead. Laura Armstrong Gen...
Article From:Front Office Sports Pickleball is coming off of its best year yet. The sport, which exploded in popularity during the pandemic, saw more than 36.5 million people in the U.S. play between August 2021 and August 2022, according...
Article From:Front Office Sports The Peloton cycle continues. The connected fitness company agreed to pay a $19 million civil penalty for failing to inform the Consumer Product Safety Commission of treadmill defects and selling previously...
Article From:SGB Media New data from the SFIA U.S. Trends In Team Sports Report for 2022 suggests that while participation numbers are increasing, they are not back to pre-pandemic levels. SFIA data shows that the number of team sports pa...
Article From:SGB Media Life Times annual health and wellness survey of more than 1,000 fitness enthusiasts found that although separated by just two percent, building muscle topped weight loss as the primary focus for 2023, an increase of...
Article From:SGB Media Netflix reported it will begin streaming Nike Training Club workouts as part of its content, effective December 30. Each training program will include multiple episodes, totaling over 30 hours of sessions released o...
Article From:SGB Media Peloton Interactive, Inc. has launched a new program, Peloton Certified Refurbished, selling refurbished bikes in the U.S. and Canada at a discount of up to $500 over a new bike. Through the program, consumers can p...
Article From:SGB Media Athletic race results database Athlinks recently surveyed a sampling of over 400,000 athletes based in the U.S. to identify post-pandemic habits and to gain a better understanding of why so many have not returned to...
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