More consumers and health and fitness professionals are using technology to monitor heart rate and collect other daily health metrics. Not surprisingly, wearable technology is forecast as next years most popular trend in fitness according t...

On December 4, 2019, the 2nd meeting of the 7th session of the Board of China Sporting Goods Industry Federation was held in Beijing. At the meeting, Vice President and Secretary-General Mr. Luo Jie made a report on comprehensive summary of...

UEFA and Chinese payment platform giant Alipay have agreed a new eight-year deal to become UEFA mens national team football sponsor from 2018 to 2026, including UEFA EURO 2020 and 2024 and the UEFA Nations League finals. The news comes as J...

Nike has been confirmed as England Netballs official supplier and strategic partner in a multi-year partnership covering the elite womens team. The agreement will see the sportswear brand design and supply on and off court kit for the Vital...

British Ski and Snowboard is changing its name to GB Snowsport. The new identity brings together every discipline, including Parasnowsport, as one team with one goal, to make Great Britain into a top five snowsport nation by 2030. GB Snowsp...

Womens Running released its 2018 Audience Study as a free download to the running industry, marketers, and agencies. The Womens Running 2018 Audience Study offers a wealth of market research on Americas fast-growing audience of women runner...

Dear Friends, As the biggest and most authoritative sporting goods show in Asia Pacific region, China Sport Show is an important platform for industry resources and information exchange. China Sport Show 2019 will be held on 23-26 May in Na...

China Sport Show 2019 Roadshow was held in Linyi of Shandong Province on 24th October and in Yongkang of Zhejiang Province on 14th November. Mr. Li Hua, President of China Sporting Goods Federation (hereinafter referred to as CSGF), Ms. Hou...

China Sport Show 2019 Roadshow was held in Linyi of Shandong Province on 24th October. Mr. Li Hua, President of China Sporting Goods Federation (hereinafter referred to as CSGF), Ms. Hou Qiuling, Deputy General Secretary of CSGF, officials...

Booth application of China Sport Show 2019 has been start from 8th Aug (Wednesday). Till 16th Nov 2018, 1021 companies has applied over 79,600 sqm booth area net, which means over 90% of the exhibition area has been booked. Agreement signin...

Nike Inc. announced that effective December 1, Carl Grebert, currently the VP, GM of the Global Jordan Brand, will become the companys new VP, GM of its Asia Pacific and Latin America (APLA) geography. In the last year-and-a-half, Grebert h...

Jonathan Quint, Saucony Marketing Director EMEA, takes a look at the risks involved in Nikes marketing campaigns September was a big month for Nike. Eliud Kipchoges world record at the Berlin Marathon showed that his Breaking2 effort was no...

The outlook for US apparel and footwear manufacturers has been changed to positive from stable, Moodys Investors said in a new report. After two challenging years, earnings growth is accelerating beyond the rating agencys previous expectati...

Given its size and youth, Gen Z might well be the most coveted generation by retailers right now, now, regardless of how young they are and how much money they have to spend. Like a snow leopard hiding out in the Himalayan mountains, the ge...

PURCHASE, N.Y., Oct. 31, 2018 (PRNewswire) PepsiCo, Inc. on Wednesday announced it has acquired Health Warrior, Inc., a U.S.-based nutrition-forward company that makes plant-based products including nutrition bars and on-trend offerings. Th...

NBA legend and Charlotte Hornets owner Michael Jordan has become the latest high-profile figure to invest in esports, joining a $26m funding round by leading US esports organisation aXiomatic. The star is among several new investors in the...

CREDIT: DAN STEINBERG/INVISION FOR NBA 2K/AP IMAGES Unikrn, a company that wants to fuse esports wagering with blockchain, had its wagering license approved by the Isle of Man on Tuesday, according to the Associated Press. Now, users can le...

National Fitness Day 2018 saw 4.1m people directly motivated to get active on Wednesday 26th September, according to results released by organiser ukactive. The figures include more than 1.25m children and young people, who participated in...

Anytime Fitness has added key experience to its senior team by appointing Marvin Burton to the newly created Head of Product position. Marvin will be instrumental in driving a new and improved journey for Anytime Fitness 150,000 plus member...

Aceville Publications has been acquired by DC Thomson Media. Headquartered in Dundee, DC Thomson Media has been publishing for over 100 years and has a portfolio of more than 20 magazines, including the much-loved brands The Peoples Friend...