The past decade has witnessed achievements of Chinas elite sports and sport for all, as well as fast development of sports industry. After 2008 Beijing Olympics, China also successfully held Guangzhou Asian Games and Shenzhen Universiade. T...

Compared to international brands, the outdoor sports industry in China started rather late and is still in an early stage of development. Till now, there is not a unified industry standard approved by the entire industry and customers. The...

he Development White Paper on 2012 China Sporting Goods Industry has been jointly issued by CSGF and Shenzhen Forward Business Information Company, which describes the status quo of sporting goods industry in China and analyzes its future t...

In the second quarter order-placing meeting of 2013, Xtep launches online DIY Design System. Some experts point out that this marks the new era of Xteps individualized customization. To get some online market share, Xteps E-commerce Center...

The Development White Paper on 2012 China Sporting Goods Industry has been jointly issued by CSGF and Shenzhen Forward Business Information Company, which describes the status quo of sporting goods industry in China and analyzes its future...

On May 17th, the 30th China Sport Show was held in Beijing International Exhibition Center. At China Sport Show, Anta held the release ceremony of Chinese Olympic podium wear and its Olympic strategy with the theme of Chinese Dragons Compet...

Recently, it was said by Suning.com that Li-Ning had entered Suning.com and opened its flagship store. Li-Ning was the first sport brand to do this. In 2011, Li-Ning did not perform well and was considered to fall behind competitors due to...

Blind Expansion Gave Rise to Trouble As to high inventory, Mr. Ma Gang, an independent commentator, said, The causes are product homogeneity, close price, the limit of sale channels, inflation and the sliding purchasing-power. However, more...

Exchanges among Domestic Brands Mr. Ma Jilong: China Sport Show Serves as a Perfect Platform of Exchanges among Domestic Brands After over 20 years continuous development, China Sport Show has become more of a grand gathering of sports indu...

On the opening ceremony of the 30th China Sport Show on May 18, 2012, Mr. Motoi Oyama, WFSGI President, expressed his high value on the sporting goods industry in China and revealed his views on its development trends. With fast development...

The annual meeting of the National Technical Committee on Sporting Goods of Standardization Administration of China was held On May 22, 2012. Mr. Ma Jilong, Director-General of China Sports Equipment Administrative Center, awarded certifica...

As network economy and e-commerce developing, more and more traditional apparel and footwear companies recognized potential of micro blog marketing. Attracting attention and getting together were micro blogs basic function, and micro blog m...

6 sports brands including Li-Ning had published 2011 financial reports by March 30th, which reflected trends and problems of Chinese sporting goods industry. It was reported that, stock, price of raw material and work force cost had impacte...

Editors note: this article gives some valuable ideas about domestic outdoor market and outdoor brands development from an insiders perspective. Chinese outdoor industry has changed a lot in decades of years. When some international outdoor...

In Jan-April of 2012, China sporting goods export to USA reaches $1.19 billion, increasing 12.5%; China sporting goods export to EU reaches $0.9 billion, increasing 12.5%; these export to USA and EU accounts for 63.9% of Chinese whole sport...

On May 25th, the press conference about National Sport Facility Standards Collection and National Standards of Athletic Venues hosted by Sports Facilities Construction and Standard Office of General Administration of Sport of China, Nationa...

1. East Lake Wuchang has the largest lake within a city in China, the East Lake, as well as the South Lake. The east lake in Wuhan is 6 times the size of the west lake in Hangzhou. The total area is more than 80 km2 (31 sq mi) of which the...

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Dear Visitors, Please be kind noted that deadline of pre-registration as visitor will be closed mid-night 30th April, 2015(Thursday). You can still get entrance pass at site by, 1. Claim free entrance pass at site by providing your business...

China Sporting Goods Industry Summit, sponsored by China Sports Goods Federation, was initiated in 2013. Set to be the pacesetter of the industry, it is aimed to share the industrial positioning map and develop a platform for exchange and c...