On September 26th, 2012, Anta was listed as Chinas Top Hundred Enterprises of Apparel Industry in 2011 and led all Chinese sports brands. Its sale value, profit rate and profit amount all led Chinese sports brands, respectively ranked the 8...

China will carry out Three-Year Action Plan of P.E. which demands that governments at various levels find the problems, key points and weak links and strengthen P.E. in middle and primary schools according to local social and economic situa...

With the release of Li-Ning interim report, six sports brands including Anta, Xtep, 361, Peak and China Dongxiang have all released interim reports by the end of August. Compared with the last year, five brands revenues and net profits decl...

Xinhuadu announced recently that it would open 100 sporting goods stores in the next 5 years. Gome tried operating sporting goods hypermarket not long ago, but failed at last. Did hypermarket mode not fit domestic sporting goods retail? Gue...

Nowadays there are so many kinds of financial derivative instrument with increasing trade, especially future goods business. A lot of sports events happen in 2012, such as Euro 2012 and London 2012, which attracts the whole worlds attention...

The past decade has witnessed achievements of Chinas elite sports and sport for all, as well as fast development of sports industry. After 2008 Beijing Olympics, China also successfully held Guangzhou Asian Games and Shenzhen Universiade. T...

Compared to international brands, the outdoor sports industry in China started rather late and is still in an early stage of development. Till now, there is not a unified industry standard approved by the entire industry and customers. The...

he Development White Paper on 2012 China Sporting Goods Industry has been jointly issued by CSGF and Shenzhen Forward Business Information Company, which describes the status quo of sporting goods industry in China and analyzes its future t...

In the second quarter order-placing meeting of 2013, Xtep launches online DIY Design System. Some experts point out that this marks the new era of Xteps individualized customization. To get some online market share, Xteps E-commerce Center...

The Development White Paper on 2012 China Sporting Goods Industry has been jointly issued by CSGF and Shenzhen Forward Business Information Company, which describes the status quo of sporting goods industry in China and analyzes its future...

On May 17th, the 30th China Sport Show was held in Beijing International Exhibition Center. At China Sport Show, Anta held the release ceremony of Chinese Olympic podium wear and its Olympic strategy with the theme of Chinese Dragons Compet...

Recently, it was said by Suning.com that Li-Ning had entered Suning.com and opened its flagship store. Li-Ning was the first sport brand to do this. In 2011, Li-Ning did not perform well and was considered to fall behind competitors due to...

Blind Expansion Gave Rise to Trouble As to high inventory, Mr. Ma Gang, an independent commentator, said, The causes are product homogeneity, close price, the limit of sale channels, inflation and the sliding purchasing-power. However, more...

Exchanges among Domestic Brands Mr. Ma Jilong: China Sport Show Serves as a Perfect Platform of Exchanges among Domestic Brands After over 20 years continuous development, China Sport Show has become more of a grand gathering of sports indu...

On the opening ceremony of the 30th China Sport Show on May 18, 2012, Mr. Motoi Oyama, WFSGI President, expressed his high value on the sporting goods industry in China and revealed his views on its development trends. With fast development...

The annual meeting of the National Technical Committee on Sporting Goods of Standardization Administration of China was held On May 22, 2012. Mr. Ma Jilong, Director-General of China Sports Equipment Administrative Center, awarded certifica...

As network economy and e-commerce developing, more and more traditional apparel and footwear companies recognized potential of micro blog marketing. Attracting attention and getting together were micro blogs basic function, and micro blog m...

6 sports brands including Li-Ning had published 2011 financial reports by March 30th, which reflected trends and problems of Chinese sporting goods industry. It was reported that, stock, price of raw material and work force cost had impacte...

Editors note: this article gives some valuable ideas about domestic outdoor market and outdoor brands development from an insiders perspective. Chinese outdoor industry has changed a lot in decades of years. When some international outdoor...

In Jan-April of 2012, China sporting goods export to USA reaches $1.19 billion, increasing 12.5%; China sporting goods export to EU reaches $0.9 billion, increasing 12.5%; these export to USA and EU accounts for 63.9% of Chinese whole sport...